Mailchimp Beginner Lessons UK Email Marketing Automation for your Business

MailChimp is a fantastic tool by itself, as you can send both regular and automated campaigns to your subscribers as they join your audience, however, this doesn’t mean that you can not integrate it with other platforms.

Small business owners, sole traders and family companies often keep all of their website marketing efforts in-house; to hire a professional is relativgely expensive when you're not really paying yourself or your staff a huge salary. Every penny saved is a blessing, and your time is valuable.

Automating your email is a massive boon and offers untapped potential to people who used their email to sign up for your newsletter. In a previous blog post we cover how to create an effective Mailchimp template, which is the perfect place to begin.

But, what happens when you've wasted 4 hours of your time trying to setup a mailchimp campaign? You're a beginner, a newbie, you know it's a good thing, but it's very confusing to learn new business marketing skills whilst running a business, sending out invoices, sourcing new stock and keeping your customers happy.

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Here's your solution; compile a bullet point list all of your email marketing goals and what you are looking to achieve and book in a FREE 30 minute telephone consultation with myself.

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Mailchimp Beginner Lessons UK Email Marketing Automation Tips

As an entrepreneur, marketing manager or business owner; you most definitely are using a number of marketing platforms for your business. There will be your website (such as Shopify or WordPress) where you may sell your products or have your blog. You may have business social media accounts (Facebook/Instagram/LinkedIn) where you run ads or make online posts. Or Event tools such as Calendly or Eventbrite. When you actually come to think of it, you are probably using way more online platforms than you previously imagined.

Having all these platforms can be a necessity as they each play their own very important part in the day to day running of your business. However, managing all of them can become tricky, time-consuming and even daunting!

That is where Zapier comes in…

Mailchimp Email automation with Zapier

And before you say, “I already have enough platforms, I surely don’t need another?”, please hear me out. Zapier helps you automate routine tasks between all of these online platforms which we previously mentioned. Zapier runs automated tasks between them all which means you do not have to copy lead information into your email lists and instead it means you are able to focus on the parts of your business that you enjoy and which earn you money.

Here are just a few ways to help you keep your subscriber lists updated and to ensure your leads are getting your emails.

Zapier has a load of templates to help you get started also..

Automatically Subscribe Email Contacts To Your Audience

When someone shows interest in your product/service and goes to the trouble of giving you their email address, you will want to make sure you take action straight away. With a simple Zap, you can remove the need to manually add the contacts one by one.

Content Marketing: Turn your campaign Into Social Signals

Long gone are the days of copying and pasting your content into every single social and web platform. You already spend enough time creating the content without having to copy and paste the information into another 5 or so places.

With Zapier you can set automated tasks which create a new post on LinkedIn/Facebook accounts or your WordPress site when you send a new campaign. You can even set delays to your Zaps, if you want your material to be exclusive to your subscribers for a certain amount of time first.

Mailchimp Newsletter: Engage event attendees

Tools such as Calendly and Eventbrite are essential when it comes to planning events. But just because a contact says they will attend an event, it doesn’t mean they actually will.

I would highly recommend providing regular communication via automated emails in the build-up of the event. This will remind them about the event and more importantly, it will get them excited!

Keeping your attendees engaged with your business, long after your event or webinar is over is also important. If they have attended one event, then the value of that subscriber will have increased significantly. They will be likely to attend future events or buy products from you in the future, but they will need gentle reminders.

Automatically add attendees to your email audience through Zapier. Then you can focus on running a successful event and you can let Zapier and MailChimp worry about the communication in the background!

Keep paying customers in the loop

If you have an online store, then email marketing is essential. If someone has purchased from your store before, then then they will keep coming back each time again for more. (I’m a poet and I didn’t know it). But just like events, you will need to connect your store to your MailChimp account and use MailChimp’s new Customer Journey feature. It is honestly amazing!

With Customer Journeys, you will be able to set up personalised automation for each customer. Triggers can be set based on the specific products they purchased, how much money they spent, how many times they have shopped at your store, which discounts they have used etc. Ensure to use an automatic workflow to ensure you're getting your loyal customers subscribed to the right email list.

Click to play my video which runs through Customer Journeys:

If you would like any more information on MailChimp or Zapier, begin by scheduling a 1 to 1 session with me where we can look to automate your business procedures. Contact me today.